Avery Masselink

Avery Masselink is a creative Swiss Army knife with a specialty in making brands feel human online. With a background in social media marketing, photography, writing, and visual storytelling, she blends strategy with soul—crafting content that doesn’t just perform, but connects.

She’s worked across industries to help businesses show up on platforms like TikTok and Instagram with personality, polish, and purpose. Whether she’s scripting a cheeky Reel, romanticizing a product launch, or capturing that just-right photo for a feed post, Avery brings a collaborative spirit and a sharp creative eye to the table (along with snacks, usually).

Beyond the scroll, she also knows her way around an inbox—creating email campaigns that sound like a human, not a sales pitch. Her emails are thoughtful, well-timed, and built to build trust—because great marketing doesn’t shout, it resonates.

Her work is rooted in authenticity, aesthetic, and a touch of play—because she knows that in a sea of content, it’s the posts (and subject lines) that feel something that stand out. Equal parts thoughtful and scroll-stopping, Avery’s approach is about turning ideas into content that’s as smart as it is soulful.